Communications and Marketing Manager
Sacramento, CA
Full Time
Experienced
Legal Excellence. Business Sense.
One of our proudest accomplishments as a law firm is the work environment we have created. The values we apply to our workday, and the fun we have together!
At Boutin Jones, our people are our greatest asset. Our dedicated, hard-working attorneys and professionals work as a team in a collaborative environment. We place a high value on legal excellence and service to our clients. Here, you will find that you can truly “be you” and find the perfect balance of professional growth opportunities, challenging work, good friends, and fun.
Our law firm stands out not just because of our progressive benefits package, engaging work, and smart business decisions, but because of the people who make up this firm. The way we mix hard work with enjoyment isn’t overly complicated. It is a genuine expression of how much we enjoy working together. Yet even while we love taking over the homerun terrace for a River Cats game and going on our annual family hike, it is as rewarding knowing our benefits package is the equal of nearly all regional law firms. Some of the best things about working at Boutin Jones are the creative ways we have fun together—but we don’t make them a substitute for professional fulfillment. We think one without the other sounds just a bit too much like other law firms.
The Opportunity
Boutin Jones seeks a savvy and experienced Communications and Marketing Manager to join the team. The Communication and Marketing Manager is responsible for assisting with developing marketing strategy and implementation and facilitating all marketing and communication efforts. This includes but is not limited to enhancing, maintaining, and monitoring the firm’s online presence across different channels, branding across all professional and social platforms, and the creation of marketing materials and promotional items.
Our Compensation package shows how much we value our team!
Monday – Friday 8:30 am to 5:30 pm
This position is 100% in office
Essential Duties and Responsibilities
Propose and implement communication and marketing strategies to achieve the Firm’s goals and objectives. This includes developing branding and messaging for the Firm and individual attorneys.
Marketing:
Education and Experience Requirement
One of our proudest accomplishments as a law firm is the work environment we have created. The values we apply to our workday, and the fun we have together!
At Boutin Jones, our people are our greatest asset. Our dedicated, hard-working attorneys and professionals work as a team in a collaborative environment. We place a high value on legal excellence and service to our clients. Here, you will find that you can truly “be you” and find the perfect balance of professional growth opportunities, challenging work, good friends, and fun.
Our law firm stands out not just because of our progressive benefits package, engaging work, and smart business decisions, but because of the people who make up this firm. The way we mix hard work with enjoyment isn’t overly complicated. It is a genuine expression of how much we enjoy working together. Yet even while we love taking over the homerun terrace for a River Cats game and going on our annual family hike, it is as rewarding knowing our benefits package is the equal of nearly all regional law firms. Some of the best things about working at Boutin Jones are the creative ways we have fun together—but we don’t make them a substitute for professional fulfillment. We think one without the other sounds just a bit too much like other law firms.
The Opportunity
Boutin Jones seeks a savvy and experienced Communications and Marketing Manager to join the team. The Communication and Marketing Manager is responsible for assisting with developing marketing strategy and implementation and facilitating all marketing and communication efforts. This includes but is not limited to enhancing, maintaining, and monitoring the firm’s online presence across different channels, branding across all professional and social platforms, and the creation of marketing materials and promotional items.
Our Compensation package shows how much we value our team!
- $85,000- $105,000 annually depending on experience
- Full-Time, Exempt Employee
- Yearly Bonuses
- Medical – 95-100% Employer Contribution for Employee Premium
- Dental, and Vision Insurance
- Long-Term Disability Insurance - 100% Employer Paid
- Long-Term Care – 100% Employer Paid
- Generous vacation, sick leave, and holiday policies
- Yearly Cost of Living Adjustments
- Robust Retirement Plan including 401k match and profit sharing
- Employee Parking or Bus Pass
Monday – Friday 8:30 am to 5:30 pm
This position is 100% in office
Essential Duties and Responsibilities
Propose and implement communication and marketing strategies to achieve the Firm’s goals and objectives. This includes developing branding and messaging for the Firm and individual attorneys.
Marketing:
- Identify new marketing opportunities
- Create external and internal marketing materials
- Implement and monitor current marketing campaigns to ensure all timelines are followed and objectives are being met
- Assist in budget development of overall marketing efforts and provide projections and recommendations
- Prepare and analyze reports to evaluate the effectiveness of marketing initiatives
- Assist in creating communications to clients and prospective clients
- Oversee media relations, press releases, thought leadership publications, and speaking engagements through all marketing channels
- Collaborate with media organizations and advertising agencies
- Help create and maintain brand guidelines and messaging across all marketing materials and channels
- Build and enhance the firm’s visibility
- Highlight and expand individual attorney’s visibility
- Develop brand marketing and exposure plans and objectives
- Research legal services and professional services industry trends for purposes of marketing initiatives and related content creation
- Collaborate with management and other departments to assist in the development of and ensure the effective execution of marketing initiatives
- Develop content (website, online directories, and social media profiles)
- Manage and review content for the firm's public-facing website
- Manage content on the firm’s social media platforms
- Assist attorneys with consistent social media presence
- Plan and implement in-person and web-based events, including logistical tasks, venue selection, vendor coordination, RSVP management, and on-site event support
- Coordinate post-event activities, such as follow-up communications and evaluation
- Develop all marketing materials for firm-related events
- Represent the Firm at events
Education and Experience Requirement
- Bachelor’s degree in marketing, communications, or a related field
- 7+ years of Marketing experience in the professional services industry (preferred, not required)
- Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
- Proficient with marketing-related software to assist in the creation of marketing collateral
- Familiarity with digital marketing tools, platforms, and channels
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives
- Excellent written and verbal communication skills
- Adept at networking
- Strong attention to detail
- Goal-oriented and proactive
- Basic understanding of website management and content management systems.
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